The city of Kent, Washington approached us to create an online space for their growing artist community. With the intention of creating a platform that promotes and inspires creativity, the city looked to us to define what that experience would be. Kent Creates is a place for all artists – from painters to poets – to share their work and meet others who have similar interests.
Our team began with the full user experience process. Through user interviews, roles and task models, and wireframe designs, we were able to learn more about the user and what they needed from this platform.
Mockups transitioned to high-fidelity designs, where we focused on an artist-forward UI. As a platform for artwork, we wanted to showcase the beauty of the content and only enhance the user's experience. These designs were mapped out for our development team, where we made the static designs into a reality.
As a new platform, it was important for Kent Creates to have an identity that represented the growing artist community of Kent. We worked closely with our client to create the Kent Creates brand.